Development of the Russian Franchise Association

Region: 
Europe and Eurasia
Country / Countries: 
Russia
Project Status: 
Completed

In order to promote the continuation of the franchising initiative, in 1997 IDG assisted in the formation of the Russian Franchise Association (RFA). IDG experts trained a full-time executive director, created investment promotion and educational programs, and established a resource center with technical and reference materials for the franchisee and potential Russian and foreign investors. The IDG Team succeeded in fostering a consensus among a diverse pool of international and Russian-based franchise companies, including AlphaGraphics, McDonalds, Baskin Robbins, Dunkin Donuts, Mother Care, Coca-Cola, PepsiCo, and Rostik Chicken.