Technical Assistance to the Black Integrated Commercial Support Network

Region: 
Sub-Saharan Africa
Country / Countries: 
South Africa
Project Status: 
Completed

USAID South Africa succeeded in creating several hundred SME opportunities for formerly disadvantaged black entrepreneurs through a franchise development program managed by IDG. Through standardization in training and operating systems, these firms upgraded financial controls, staff training, and marketing practices. Pilot programs operated in a range of sectors, including telecommunications, personal services, automotive services, construction, and entertainment firms. The project established over 200 franchise businesses and trained hundreds of local small entrepreneurs in all aspects of franchise development including contracting, operations, training, expansion, marketing, franchisee relations and accounting.