Franchise Development Project

Region: 
Europe and Eurasia
Country / Countries: 
Ukraine
Project Status: 
Completed

In this innovative SME creation program, IDG applied international franchising and licensing methodologies that enabled pilot firms to rapidly expand distribution networks and restructure their financial control, operations, management training, and marketing systems. These pilots demonstrated that working through a structured distribution system, business skills can be transferred and SME growth enhanced using commercially viable distribution strategies. After assessing the small business environment in Ukraine, IDG targeted 21 pilot enterprises. The enterprises were also supported by workshops and an improved legal and regulatory framework.