Franchise Development for Indigenous Malays

Region: 
Asia
Country / Countries: 
Malaysia
Project Status: 
Completed

IDG was engaged to review a franchise program sponsored by the Malaysian Government with the specific aim of increasing investment and SME ownership opportunities for the ethnic Malays, mainly through developing or acquiring franchises. The project entailed reviewing the understanding of franchising within the financial, business, and academic communities in Malaysia, and identifying indigenous businesses for which franchising would be a suitable development strategy. IDG conducted financial sector analysis and assessed the viability of Franchise Association as a self-regulatory body; trained trainers and consultants; and conducted workshops for the business community and the professional staff within the Ministry.